Product reality and label reconciliation
Five locked self-tanner SKUs, rendered from the same normalized records used by the format guide. This is a channel comparison, not a product ranking or hands-on test.
Observed channel copy is not a universal product truth. Each row preserves its channel, field, exact displayed value, source, date, status, and limitation. A missing physical package observation remains missing; it is not evidence that a package does not exist.
We do not infer concentration from INCI order. These records do not establish concentration, safety, performance, or sales outcomes.
Sources were last checked on 2026-07-11. To flag a correction or provide a current package image, use our correction channel.
Not hands-on tested
Bondi Sands Dark Self Tanning Foam
Format: Mousse / foam. Last checked: 2026-07-11.
Physical package: Missing - not observed. No physical package was observed for this SKU. No package source was included in the active competitor evidence brief.
| Channel | Field | Exact value | Source | Observed date | Status | Limitation |
|---|---|---|---|---|---|---|
| DTC | INCI | Aqua (Water), Dihydroxyacetone, Propylene Glycol, Trideceth-9, Polysorbate 20, PEG-5 Ethylhexanoate, Glycerin, Ethoxydiglycol, Butylene Glycol, Phenoxyethanol, Parfum (Fragrance), PEG-12 Dimethicone, CI 14700, CI 19140, Aloe Barbadensis Leaf Juice, Tocopheryl Acetate, Disodium EDTA, Benzyl Alcohol, Panthenol, CI 42090, Coumarin, Amyl Salicylate. | source | 2026-07-11 | observed | The DTC INCI is displayed, but the package was not transcribed. |
| Ulta | INCI | Aqua, Dihydroxyacetone, Propylene Glycol, Trideceth-9, Aloe Barbadensis Leaf Juice, Polysorbate 20, PEG-5 Ethylhexanoate, Glycerin, Ethoxydiglycol, Butylene Glycol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Pantolactone, Parfum, PEG-12 Dimethicone, Tocopheryl Acetate, Disodium EDTA, Benzyl Alcohol, Panthenol, Coumarin, CI 14700, CI 19140, CI 42090. | source | 2026-07-11 | observed | The retailer INCI may reflect a different formula version or transcription. |
| DTC | Development instructions | Allow 6-8 hours, then shower with warm water and no soap. | source | 2026-07-11 | observed | This is the DTC direction. We did not review a package scan. |
| Ulta | Development instructions | Wash after one hour; for a darker result, leave on for up to six hours. | source | 2026-07-11 | observed | The retailer direction may be older copy or a different interpretation. |
| physical_package | Package label | Missing - not observed | No package label source - not observed | 2026-07-11 | missing | No package source was included in the active competitor evidence brief. |
| DTC | Directions | Use on clean, exfoliated skin without moisturizer. Apply with a mitt, wait 6-8 hours, then shower with warm water and no soap. | source | 2026-07-11 | observed | These are the DTC directions. We did not review the package. |
| DTC | INCI / formula | Aqua (Water), Dihydroxyacetone, Propylene Glycol … Parfum (Fragrance) … | source | 2026-07-11 | observed | This is a partial DTC INCI. It does not show concentrations, and we did not transcribe the package. |
| DTC | Fragrance | The brand markets a coconut scent, and the INCI lists Parfum (Fragrance). | source | 2026-07-11 | observed | This is seller copy and an INCI listing, not a prediction of how it will smell to you. |
| DTC | Warnings | Patch test 24 hours before use. For external use only. Avoid damaged or inflamed skin and contact with eyes or lips. This is not sunscreen. | source | 2026-07-11 | observed | These precautions come from the DTC page. Follow the package you have. |
| DTC | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| DTC | SPF status | This is not sunscreen. | source | 2026-07-11 | observed | The DTC page says it has no sunscreen protection. We did not confirm this on the package. |
| Target | Directions | Wash after one hour. For a darker result, leave it on for up to six hours. | source | 2026-07-11 | observed | These directions conflict with DTC, and we did not review the package. |
| Target | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| Target | Fragrance | Coconut and aloe are listed in retailer copy. | source | 2026-07-11 | observed | Retailer copy, not a complete fragrance disclosure. |
| Target | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| Target | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| Target | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
| Amazon | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No source for directions was included for this seller in the active competitor evidence brief. |
| Amazon | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| Amazon | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No source for fragrance was included for this seller in the active competitor evidence brief. |
| Amazon | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| Amazon | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| Amazon | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
| physical_package | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No source for directions was included for this seller in the active competitor evidence brief. |
| physical_package | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| physical_package | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No source for fragrance was included for this seller in the active competitor evidence brief. |
| physical_package | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| physical_package | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| physical_package | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
- DTC / INCIAqua (Water), Dihydroxyacetone, Propylene Glycol, Trideceth-9, Polysorbate 20, PEG-5 Ethylhexanoate, Glycerin, Ethoxydiglycol, Butylene Glycol, Phenoxyethanol, Parfum (Fragrance), PEG-12 Dimethicone, CI 14700, CI 19140, Aloe Barbadensis Leaf Juice, Tocopheryl Acetate, Disodium EDTA, Benzyl Alcohol, Panthenol, CI 42090, Coumarin, Amyl Salicylate.Status: observed; observed: 2026-07-11Limitation: The DTC INCI is displayed, but the package was not transcribed.source
- Ulta / INCIAqua, Dihydroxyacetone, Propylene Glycol, Trideceth-9, Aloe Barbadensis Leaf Juice, Polysorbate 20, PEG-5 Ethylhexanoate, Glycerin, Ethoxydiglycol, Butylene Glycol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Pantolactone, Parfum, PEG-12 Dimethicone, Tocopheryl Acetate, Disodium EDTA, Benzyl Alcohol, Panthenol, Coumarin, CI 14700, CI 19140, CI 42090.Status: observed; observed: 2026-07-11Limitation: The retailer INCI may reflect a different formula version or transcription.source
- DTC / Development instructionsAllow 6-8 hours, then shower with warm water and no soap.Status: observed; observed: 2026-07-11Limitation: This is the DTC direction. We did not review a package scan.source
- Ulta / Development instructionsWash after one hour; for a darker result, leave on for up to six hours.Status: observed; observed: 2026-07-11Limitation: The retailer direction may be older copy or a different interpretation.source
- physical_package / Package labelMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No package source was included in the active competitor evidence brief.No package label source - not observed
- DTC / DirectionsUse on clean, exfoliated skin without moisturizer. Apply with a mitt, wait 6-8 hours, then shower with warm water and no soap.Status: observed; observed: 2026-07-11Limitation: These are the DTC directions. We did not review the package.source
- DTC / INCI / formulaAqua (Water), Dihydroxyacetone, Propylene Glycol … Parfum (Fragrance) …Status: observed; observed: 2026-07-11Limitation: This is a partial DTC INCI. It does not show concentrations, and we did not transcribe the package.source
- DTC / FragranceThe brand markets a coconut scent, and the INCI lists Parfum (Fragrance).Status: observed; observed: 2026-07-11Limitation: This is seller copy and an INCI listing, not a prediction of how it will smell to you.source
- DTC / WarningsPatch test 24 hours before use. For external use only. Avoid damaged or inflamed skin and contact with eyes or lips. This is not sunscreen.Status: observed; observed: 2026-07-11Limitation: These precautions come from the DTC page. Follow the package you have.source
- DTC / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- DTC / SPF statusThis is not sunscreen.Status: observed; observed: 2026-07-11Limitation: The DTC page says it has no sunscreen protection. We did not confirm this on the package.source
- Target / DirectionsWash after one hour. For a darker result, leave it on for up to six hours.Status: observed; observed: 2026-07-11Limitation: These directions conflict with DTC, and we did not review the package.source
- Target / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- Target / FragranceCoconut and aloe are listed in retailer copy.Status: observed; observed: 2026-07-11Limitation: Retailer copy, not a complete fragrance disclosure.source
- Target / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- Target / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- Target / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
- Amazon / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for directions was included for this seller in the active competitor evidence brief.No directions source - not observed
- Amazon / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- Amazon / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for fragrance was included for this seller in the active competitor evidence brief.No fragrance source - not observed
- Amazon / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- Amazon / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- Amazon / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
- physical_package / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for directions was included for this seller in the active competitor evidence brief.No directions source - not observed
- physical_package / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- physical_package / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for fragrance was included for this seller in the active competitor evidence brief.No fragrance source - not observed
- physical_package / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- physical_package / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- physical_package / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
Exact conflicts
Conflict: inci
- DTC: Aqua (Water), Dihydroxyacetone, Propylene Glycol, Trideceth-9, Polysorbate 20, PEG-5 Ethylhexanoate, Glycerin, Ethoxydiglycol, Butylene Glycol, Phenoxyethanol, Parfum (Fragrance), PEG-12 Dimethicone, CI 14700, CI 19140, Aloe Barbadensis Leaf Juice, Tocopheryl Acetate, Disodium EDTA, Benzyl Alcohol, Panthenol, CI 42090, Coumarin, Amyl Salicylate. source (2026-07-11; The DTC INCI is displayed, but the package was not transcribed.)
- Ulta: Aqua, Dihydroxyacetone, Propylene Glycol, Trideceth-9, Aloe Barbadensis Leaf Juice, Polysorbate 20, PEG-5 Ethylhexanoate, Glycerin, Ethoxydiglycol, Butylene Glycol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Pantolactone, Parfum, PEG-12 Dimethicone, Tocopheryl Acetate, Disodium EDTA, Benzyl Alcohol, Panthenol, Coumarin, CI 14700, CI 19140, CI 42090. source (2026-07-11; The retailer INCI may reflect a different formula version or transcription.)
Conflict: development_instructions
- DTC: Allow 6-8 hours, then shower with warm water and no soap. source (2026-07-11; This is the DTC direction. We did not review a package scan.)
- Ulta: Wash after one hour; for a darker result, leave on for up to six hours. source (2026-07-11; The retailer direction may be older copy or a different interpretation.)
Editorial resolution: Keep the wording from each seller separate, then check the package you have before treating either as true for everyone.
Not hands-on tested
St. Tropez Self Tan Classic Bronzing Mousse
Format: Mousse / foam. Last checked: 2026-07-11.
Physical package: Missing - not observed. No physical package was observed for this SKU. No package source was included in the active competitor evidence brief.
| Channel | Field | Exact value | Source | Observed date | Status | Limitation |
|---|---|---|---|---|---|---|
| DTC | Self tan smell | No self tan smell. | source | 2026-07-11 | observed | This is the brand's sensory claim. It does not mean fragrance-free or odorless for everyone. |
| PureWow | Self tan smell | Typical self-tanner scent, albeit not bothersome. | source | 2026-07-11 | observed | This comes from one named editorial tester, not a broad scent study. |
| physical_package | Package label | Missing - not observed | No package label source - not observed | 2026-07-11 | missing | No package source was included in the active competitor evidence brief. |
| DTC | Directions | Use a mitt, prep dry areas, wait for the stated development time, then rinse as the package directs. | source | 2026-07-11 | observed | This is a DTC routine summary. We did not review the package. |
| DTC | INCI / formula | The public INCI lists fragrance and fragrance allergens. | source | 2026-07-11 | observed | This is a formula summary, not a concentration list. |
| DTC | Fragrance | No self tan smell. | source | 2026-07-11 | observed | This is the brand's sensory claim. It does not mean fragrance-free or odorless for everyone. |
| DTC | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| DTC | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| DTC | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
| Ulta | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No source for directions was included for this seller in the active competitor evidence brief. |
| Ulta | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| Ulta | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No source for fragrance was included for this seller in the active competitor evidence brief. |
| Ulta | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| Ulta | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| Ulta | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
| Amazon | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No source for directions was included for this seller in the active competitor evidence brief. |
| Amazon | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| Amazon | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No source for fragrance was included for this seller in the active competitor evidence brief. |
| Amazon | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| Amazon | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| Amazon | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
| physical_package | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No source for directions was included for this seller in the active competitor evidence brief. |
| physical_package | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| physical_package | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No source for fragrance was included for this seller in the active competitor evidence brief. |
| physical_package | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| physical_package | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| physical_package | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
- DTC / Self tan smellNo self tan smell.Status: observed; observed: 2026-07-11Limitation: This is the brand's sensory claim. It does not mean fragrance-free or odorless for everyone.source
- PureWow / Self tan smellTypical self-tanner scent, albeit not bothersome.Status: observed; observed: 2026-07-11Limitation: This comes from one named editorial tester, not a broad scent study.source
- physical_package / Package labelMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No package source was included in the active competitor evidence brief.No package label source - not observed
- DTC / DirectionsUse a mitt, prep dry areas, wait for the stated development time, then rinse as the package directs.Status: observed; observed: 2026-07-11Limitation: This is a DTC routine summary. We did not review the package.source
- DTC / INCI / formulaThe public INCI lists fragrance and fragrance allergens.Status: observed; observed: 2026-07-11Limitation: This is a formula summary, not a concentration list.source
- DTC / FragranceNo self tan smell.Status: observed; observed: 2026-07-11Limitation: This is the brand's sensory claim. It does not mean fragrance-free or odorless for everyone.source
- DTC / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- DTC / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- DTC / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
- Ulta / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for directions was included for this seller in the active competitor evidence brief.No directions source - not observed
- Ulta / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- Ulta / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for fragrance was included for this seller in the active competitor evidence brief.No fragrance source - not observed
- Ulta / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- Ulta / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- Ulta / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
- Amazon / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for directions was included for this seller in the active competitor evidence brief.No directions source - not observed
- Amazon / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- Amazon / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for fragrance was included for this seller in the active competitor evidence brief.No fragrance source - not observed
- Amazon / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- Amazon / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- Amazon / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
- physical_package / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for directions was included for this seller in the active competitor evidence brief.No directions source - not observed
- physical_package / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- physical_package / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for fragrance was included for this seller in the active competitor evidence brief.No fragrance source - not observed
- physical_package / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- physical_package / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- physical_package / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
Exact conflicts
Conflict: self_tan_smell
Editorial resolution: Keep the wording from each seller separate, then check the package you have before treating either as true for everyone.
Not hands-on tested
Coco & Eve Sunny Honey Bali Bronzing Foam
Format: Mousse / foam. Last checked: 2026-07-11.
Physical package: Missing - not observed. No physical package was observed for this SKU. No package source was included in the active competitor evidence brief.
| Channel | Field | Exact value | Source | Observed date | Status | Limitation |
|---|---|---|---|---|---|---|
| DTC | Formula variant | The visible medium-variant ingredient ordering is not identical to the current Ulta display. | source | 2026-07-11 | observed | The brief does not show whether this difference comes from the formula, shade, market, or listing version. |
| Ulta | Formula variant | Aqua/Water/Eau, Dihydroxyacetone, Pentylene Glycol, Glycerin, Lotus Maritimus Flower/Leaf Extract ... Erythrulose ... Parfum/Fragrance/Perfume ... CI 14700, CI 19140, CI 42090. | source | 2026-07-11 | observed | This is the displayed Dark-SKU INCI. It does not show that every shade is the same. |
| DTC | Universal claim | No orangey tones. | source | 2026-07-11 | observed | This is an absolute brand claim. We found no controlled study showing it holds true for everyone. |
| Universal claim | Orange Victim. | source | 2026-07-11 | partial | This is one community report, not evidence of how often it happens. | |
| physical_package | Package label | Missing - not observed | No package label source - not observed | 2026-07-11 | missing | No package source was included in the active competitor evidence brief. |
| DTC | Directions | Exfoliate 6-24 hours beforehand, apply to dry skin with a mitt or brush, then rinse as the package directs. | source | 2026-07-11 | observed | This is a DTC summary. Check the shade and package you have. |
| DTC | INCI / formula | The visible Medium ingredient order differs from the current Ulta display. | source | 2026-07-11 | observed | The brief does not show whether the difference comes from the formula, shade, market, or listing version. |
| DTC | Fragrance | Mango/guava fragrance is marketed. | source | 2026-07-11 | observed | First-party sensory positioning, not an individual tolerance finding. |
| DTC | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| DTC | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| DTC | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
| Ulta | Directions | Apply to clean, dry skin with a mitt; wait for the selected development time, then rinse. | source | 2026-07-11 | observed | Retailer direction summary; variant-specific package should control. |
| Ulta | INCI / formula | Aqua/Water/Eau, Dihydroxyacetone, Pentylene Glycol, Glycerin … Erythrulose … Parfum/Fragrance/Perfume … | source | 2026-07-11 | observed | This is the displayed Dark-SKU INCI. It does not show that every shade is the same. |
| Ulta | Fragrance | Parfum/Fragrance/Perfume is displayed in the current Dark-SKU INCI. | source | 2026-07-11 | observed | Ingredient disclosure does not predict individual scent tolerance. |
| Ulta | Warnings | Avoid eyes, hair, fabrics, and irritated skin. Wash hands. For external use only. This is not sun protection. | source | 2026-07-11 | observed | These precautions come from the retailer. Follow the package you have. |
| Ulta | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| Ulta | SPF status | This is not sun protection. | source | 2026-07-11 | observed | The retailer gives this warning. We did not confirm it on the package. |
| Amazon | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No source for directions was included for this seller in the active competitor evidence brief. |
| Amazon | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| Amazon | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No source for fragrance was included for this seller in the active competitor evidence brief. |
| Amazon | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| Amazon | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| Amazon | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
| physical_package | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No source for directions was included for this seller in the active competitor evidence brief. |
| physical_package | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| physical_package | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No source for fragrance was included for this seller in the active competitor evidence brief. |
| physical_package | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| physical_package | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| physical_package | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
- DTC / Formula variantThe visible medium-variant ingredient ordering is not identical to the current Ulta display.Status: observed; observed: 2026-07-11Limitation: The brief does not show whether this difference comes from the formula, shade, market, or listing version.source
- Ulta / Formula variantAqua/Water/Eau, Dihydroxyacetone, Pentylene Glycol, Glycerin, Lotus Maritimus Flower/Leaf Extract ... Erythrulose ... Parfum/Fragrance/Perfume ... CI 14700, CI 19140, CI 42090.Status: observed; observed: 2026-07-11Limitation: This is the displayed Dark-SKU INCI. It does not show that every shade is the same.source
- DTC / Universal claimNo orangey tones.Status: observed; observed: 2026-07-11Limitation: This is an absolute brand claim. We found no controlled study showing it holds true for everyone.source
- Reddit / Universal claimOrange Victim.Status: partial; observed: 2026-07-11Limitation: This is one community report, not evidence of how often it happens.source
- physical_package / Package labelMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No package source was included in the active competitor evidence brief.No package label source - not observed
- DTC / DirectionsExfoliate 6-24 hours beforehand, apply to dry skin with a mitt or brush, then rinse as the package directs.Status: observed; observed: 2026-07-11Limitation: This is a DTC summary. Check the shade and package you have.source
- DTC / INCI / formulaThe visible Medium ingredient order differs from the current Ulta display.Status: observed; observed: 2026-07-11Limitation: The brief does not show whether the difference comes from the formula, shade, market, or listing version.source
- DTC / FragranceMango/guava fragrance is marketed.Status: observed; observed: 2026-07-11Limitation: First-party sensory positioning, not an individual tolerance finding.source
- DTC / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- DTC / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- DTC / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
- Ulta / DirectionsApply to clean, dry skin with a mitt; wait for the selected development time, then rinse.Status: observed; observed: 2026-07-11Limitation: Retailer direction summary; variant-specific package should control.source
- Ulta / INCI / formulaAqua/Water/Eau, Dihydroxyacetone, Pentylene Glycol, Glycerin … Erythrulose … Parfum/Fragrance/Perfume …Status: observed; observed: 2026-07-11Limitation: This is the displayed Dark-SKU INCI. It does not show that every shade is the same.source
- Ulta / FragranceParfum/Fragrance/Perfume is displayed in the current Dark-SKU INCI.Status: observed; observed: 2026-07-11Limitation: Ingredient disclosure does not predict individual scent tolerance.source
- Ulta / WarningsAvoid eyes, hair, fabrics, and irritated skin. Wash hands. For external use only. This is not sun protection.Status: observed; observed: 2026-07-11Limitation: These precautions come from the retailer. Follow the package you have.source
- Ulta / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- Ulta / SPF statusThis is not sun protection.Status: observed; observed: 2026-07-11Limitation: The retailer gives this warning. We did not confirm it on the package.source
- Amazon / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for directions was included for this seller in the active competitor evidence brief.No directions source - not observed
- Amazon / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- Amazon / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for fragrance was included for this seller in the active competitor evidence brief.No fragrance source - not observed
- Amazon / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- Amazon / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- Amazon / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
- physical_package / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for directions was included for this seller in the active competitor evidence brief.No directions source - not observed
- physical_package / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- physical_package / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for fragrance was included for this seller in the active competitor evidence brief.No fragrance source - not observed
- physical_package / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- physical_package / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- physical_package / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
Exact conflicts
Conflict: formula_variant
- DTC: The visible medium-variant ingredient ordering is not identical to the current Ulta display. source (2026-07-11; The brief does not show whether this difference comes from the formula, shade, market, or listing version.)
- Ulta: Aqua/Water/Eau, Dihydroxyacetone, Pentylene Glycol, Glycerin, Lotus Maritimus Flower/Leaf Extract ... Erythrulose ... Parfum/Fragrance/Perfume ... CI 14700, CI 19140, CI 42090. source (2026-07-11; This is the displayed Dark-SKU INCI. It does not show that every shade is the same.)
Conflict: universal_claim
Editorial resolution: Keep the wording from each seller separate, then check the package you have before treating either as true for everyone.
Not hands-on tested
Jergens Natural Glow +FIRMING Daily Moisturizer
Format: Gradual lotion. Last checked: 2026-07-11.
Physical package: Missing - not observed. No physical package was observed for this SKU. No package source was included in the active competitor evidence brief.
| Channel | Field | Exact value | Source | Observed date | Status | Limitation |
|---|---|---|---|---|---|---|
| DTC | Cellulite claim | Reduced appearance of cellulite in about one week. | source | 2026-07-11 | observed | This is a brand claim about appearance. The study details were not visible. |
| Amazon | Cellulite claim | CELLULITE REMOVER. | source | 2026-07-11 | observed | The marketplace wording is stronger than DTC and Target copy. It is not clinical proof. |
| physical_package | Package label | Missing - not observed | No package label source - not observed | 2026-07-11 | missing | No package source was included in the active competitor evidence brief. |
| DTC | Directions | Apply daily for gradual color. Exfoliate, moisturize dry areas, let it dry, and wash your hands. | source | 2026-07-11 | observed | This is a routine summary. We did not review the package for the specific shade. |
| DTC | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| DTC | Fragrance | The brand says it has no self-tanner odor. | source | 2026-07-11 | observed | This is a brand claim. It does not mean fragrance-free or odorless for everyone. |
| DTC | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| DTC | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| DTC | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
| H-E-B | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No source for directions was included for this seller in the active competitor evidence brief. |
| H-E-B | INCI / formula | Water, glycerin, corn starch, cetearyl alcohol, dihydroxyacetone … fragrance … erythrulose … | source | 2026-07-11 | observed | Current retailer list is Medium-to-Deep; confirm a physical shade-specific label. |
| H-E-B | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No source for fragrance was included for this seller in the active competitor evidence brief. |
| H-E-B | Warnings | The listing says this is not sunscreen. | source | 2026-07-11 | observed | This warning comes from the retailer. Follow the package you have. |
| H-E-B | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| H-E-B | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
| Amazon | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No source for directions was included for this seller in the active competitor evidence brief. |
| Amazon | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| Amazon | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No source for fragrance was included for this seller in the active competitor evidence brief. |
| Amazon | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| Amazon | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| Amazon | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
| physical_package | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No source for directions was included for this seller in the active competitor evidence brief. |
| physical_package | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| physical_package | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No source for fragrance was included for this seller in the active competitor evidence brief. |
| physical_package | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| physical_package | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| physical_package | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
- DTC / Cellulite claimReduced appearance of cellulite in about one week.Status: observed; observed: 2026-07-11Limitation: This is a brand claim about appearance. The study details were not visible.source
- Amazon / Cellulite claimCELLULITE REMOVER.Status: observed; observed: 2026-07-11Limitation: The marketplace wording is stronger than DTC and Target copy. It is not clinical proof.source
- physical_package / Package labelMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No package source was included in the active competitor evidence brief.No package label source - not observed
- DTC / DirectionsApply daily for gradual color. Exfoliate, moisturize dry areas, let it dry, and wash your hands.Status: observed; observed: 2026-07-11Limitation: This is a routine summary. We did not review the package for the specific shade.source
- DTC / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- DTC / FragranceThe brand says it has no self-tanner odor.Status: observed; observed: 2026-07-11Limitation: This is a brand claim. It does not mean fragrance-free or odorless for everyone.source
- DTC / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- DTC / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- DTC / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
- H-E-B / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for directions was included for this seller in the active competitor evidence brief.No directions source - not observed
- H-E-B / INCI / formulaWater, glycerin, corn starch, cetearyl alcohol, dihydroxyacetone … fragrance … erythrulose …Status: observed; observed: 2026-07-11Limitation: Current retailer list is Medium-to-Deep; confirm a physical shade-specific label.source
- H-E-B / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for fragrance was included for this seller in the active competitor evidence brief.No fragrance source - not observed
- H-E-B / WarningsThe listing says this is not sunscreen.Status: observed; observed: 2026-07-11Limitation: This warning comes from the retailer. Follow the package you have.source
- H-E-B / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- H-E-B / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
- Amazon / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for directions was included for this seller in the active competitor evidence brief.No directions source - not observed
- Amazon / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- Amazon / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for fragrance was included for this seller in the active competitor evidence brief.No fragrance source - not observed
- Amazon / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- Amazon / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- Amazon / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
- physical_package / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for directions was included for this seller in the active competitor evidence brief.No directions source - not observed
- physical_package / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- physical_package / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for fragrance was included for this seller in the active competitor evidence brief.No fragrance source - not observed
- physical_package / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- physical_package / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- physical_package / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
Exact conflicts
Conflict: cellulite_claim
Editorial resolution: Keep the wording from each seller separate, then check the package you have before treating either as true for everyone.
Not hands-on tested
Tanologist Self Tan Drops
Format: Drops. Last checked: 2026-07-11.
Physical package: Missing - not observed. No physical package was observed for this SKU. No package source was included in the active competitor evidence brief.
| Channel | Field | Exact value | Source | Observed date | Status | Limitation |
|---|---|---|---|---|---|---|
| DTC | Fragrance | Parfum (Fragrance) and fragrance allergens including hexyl cinnamal, limonene, linalool, geraniol. | source | 2026-07-11 | observed | This is the current official INCI. We have not reconciled it across SKUs and lots. |
| Amazon | Fragrance | Fragrance free. | source | 2026-07-11 | observed | The marketplace metadata conflicts with the current official INCI. Do not treat it as confirmed product information. |
| physical_package | Package label | Missing - not observed | No package label source - not observed | 2026-07-11 | missing | No package source was included in the active competitor evidence brief. |
| DTC | Directions | Always mix with moisturizer, serum, or oil; use 2-12 drops; tan develops in 4-6 hours. | source | 2026-07-11 | observed | Official how-to guidance; dose outcome varies by carrier and area. |
| DTC | INCI / formula | Aqua, Dihydroxyacetone, Alcohol Denat., Glycerin … Erythrulose. | source | 2026-07-11 | observed | This is a partial official INCI. It does not show concentrations. |
| DTC | Fragrance | Parfum (Fragrance) and fragrance allergens including hexyl cinnamal, limonene, linalool, geraniol. | source | 2026-07-11 | observed | This is the current official INCI. We have not matched it across SKUs and lots. |
| DTC | Warnings | Patch test 24 hours before use. Do not use more than 12 drops. Avoid broken or irritated skin and the eyes. | source | 2026-07-11 | observed | These are the official instructions. Follow the package you have. |
| DTC | Face/body use | The official how-to markets these drops for face and body. | source | 2026-07-11 | observed | This is the brand's use guidance. We have not confirmed face directions or eye-area precautions on the package for the exact SKU. |
| DTC | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
| Target | Directions | Use 3-4 drops for a medium glow; retailer directions span 1-12 drops. | source | 2026-07-11 | observed | Retailer direction differs from DTC range; carrier/area guidance is not normalized. |
| Target | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| Target | Fragrance | No self-tan smell is retailer copy. | source | 2026-07-11 | observed | Claim conflicts with official fragrance disclosure; not fragrance-free evidence. |
| Target | Warnings | This is not sunscreen and will not protect you from sunburn. | source | 2026-07-11 | observed | This warning comes from the retailer. Follow the package you have. |
| Target | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| Target | SPF status | This is not sunscreen and will not protect you from sunburn. | source | 2026-07-11 | observed | The retailer gives this warning. We did not confirm it on the package. |
| Amazon | Directions | Mix 3-4 drops with moisturizer. | source | 2026-07-11 | observed | Marketplace direction; it conflicts with wider official dose guidance. |
| Amazon | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| Amazon | Fragrance | Fragrance free. | source | 2026-07-11 | observed | Marketplace metadata conflicts with the current official INCI; do not treat as product truth. |
| Amazon | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| Amazon | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| Amazon | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
| physical_package | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No source for directions was included for this seller in the active competitor evidence brief. |
| physical_package | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No source for inci formula was included for this seller in the active competitor evidence brief. |
| physical_package | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No source for fragrance was included for this seller in the active competitor evidence brief. |
| physical_package | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No source for warnings was included for this seller in the active competitor evidence brief. |
| physical_package | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No source for face body use was included for this seller in the active competitor evidence brief. |
| physical_package | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No source for spf status was included for this seller in the active competitor evidence brief. |
- DTC / FragranceParfum (Fragrance) and fragrance allergens including hexyl cinnamal, limonene, linalool, geraniol.Status: observed; observed: 2026-07-11Limitation: This is the current official INCI. We have not reconciled it across SKUs and lots.source
- Amazon / FragranceFragrance free.Status: observed; observed: 2026-07-11Limitation: The marketplace metadata conflicts with the current official INCI. Do not treat it as confirmed product information.source
- physical_package / Package labelMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No package source was included in the active competitor evidence brief.No package label source - not observed
- DTC / DirectionsAlways mix with moisturizer, serum, or oil; use 2-12 drops; tan develops in 4-6 hours.Status: observed; observed: 2026-07-11Limitation: Official how-to guidance; dose outcome varies by carrier and area.source
- DTC / INCI / formulaAqua, Dihydroxyacetone, Alcohol Denat., Glycerin … Erythrulose.Status: observed; observed: 2026-07-11Limitation: This is a partial official INCI. It does not show concentrations.source
- DTC / FragranceParfum (Fragrance) and fragrance allergens including hexyl cinnamal, limonene, linalool, geraniol.Status: observed; observed: 2026-07-11Limitation: This is the current official INCI. We have not matched it across SKUs and lots.source
- DTC / WarningsPatch test 24 hours before use. Do not use more than 12 drops. Avoid broken or irritated skin and the eyes.Status: observed; observed: 2026-07-11Limitation: These are the official instructions. Follow the package you have.source
- DTC / Face/body useThe official how-to markets these drops for face and body.Status: observed; observed: 2026-07-11Limitation: This is the brand's use guidance. We have not confirmed face directions or eye-area precautions on the package for the exact SKU.source
- DTC / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
- Target / DirectionsUse 3-4 drops for a medium glow; retailer directions span 1-12 drops.Status: observed; observed: 2026-07-11Limitation: Retailer direction differs from DTC range; carrier/area guidance is not normalized.source
- Target / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- Target / FragranceNo self-tan smell is retailer copy.Status: observed; observed: 2026-07-11Limitation: Claim conflicts with official fragrance disclosure; not fragrance-free evidence.source
- Target / WarningsThis is not sunscreen and will not protect you from sunburn.Status: observed; observed: 2026-07-11Limitation: This warning comes from the retailer. Follow the package you have.source
- Target / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- Target / SPF statusThis is not sunscreen and will not protect you from sunburn.Status: observed; observed: 2026-07-11Limitation: The retailer gives this warning. We did not confirm it on the package.source
- Amazon / DirectionsMix 3-4 drops with moisturizer.Status: observed; observed: 2026-07-11Limitation: Marketplace direction; it conflicts with wider official dose guidance.source
- Amazon / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- Amazon / FragranceFragrance free.Status: observed; observed: 2026-07-11Limitation: Marketplace metadata conflicts with the current official INCI; do not treat as product truth.source
- Amazon / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- Amazon / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- Amazon / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
- physical_package / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for directions was included for this seller in the active competitor evidence brief.No directions source - not observed
- physical_package / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for inci formula was included for this seller in the active competitor evidence brief.No inci formula source - not observed
- physical_package / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for fragrance was included for this seller in the active competitor evidence brief.No fragrance source - not observed
- physical_package / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for warnings was included for this seller in the active competitor evidence brief.No warnings source - not observed
- physical_package / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for face body use was included for this seller in the active competitor evidence brief.No face body use source - not observed
- physical_package / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No source for spf status was included for this seller in the active competitor evidence brief.No spf status source - not observed
Exact conflicts
Conflict: fragrance
- DTC: Parfum (Fragrance) and fragrance allergens including hexyl cinnamal, limonene, linalool, geraniol. source (2026-07-11; This is the current official INCI. We have not reconciled it across SKUs and lots.)
- Amazon: Fragrance free. source (2026-07-11; The marketplace metadata conflicts with the current official INCI. Do not treat it as confirmed product information.)
Editorial resolution: Keep the wording from each seller separate, then check the package you have before treating either as true for everyone.