Research record · Updated July 2026
Product reality and label reconciliation
Five locked self-tanner SKUs, rendered from the same normalized records used by the format guide. This is a channel comparison, not a product ranking or hands-on test.
Observed channel copy is not a universal product truth. Each row preserves its channel, field, exact displayed value, source, date, status, and limitation. A missing physical package observation remains missing; it is not evidence that a package does not exist.
We do not infer concentration from INCI order. These records do not establish concentration, safety, performance, or sales outcomes.
Sources were last checked on 2026-07-11. To flag a correction or provide a current package image, use our correction channel.
Not hands-on tested
Bondi Sands Dark Self Tanning Foam
Format: Mousse / foam. Last checked: 2026-07-11.
Physical package: Missing - not observed. No physical package was observed for this SKU. No package source - not observed in the active competitor evidence brief.
| Channel | Field | Exact value | Source | Observed date | Status | Limitation |
|---|---|---|---|---|---|---|
| DTC | INCI | Aqua (Water), Dihydroxyacetone, Propylene Glycol, Trideceth-9, Polysorbate 20, PEG-5 Ethylhexanoate, Glycerin, Ethoxydiglycol, Butylene Glycol, Phenoxyethanol, Parfum (Fragrance), PEG-12 Dimethicone, CI 14700, CI 19140, Aloe Barbadensis Leaf Juice, Tocopheryl Acetate, Disodium EDTA, Benzyl Alcohol, Panthenol, CI 42090, Coumarin, Amyl Salicylate. | source | 2026-07-11 | observed | Displayed DTC INCI; no physical-package transcription. |
| Ulta | INCI | Aqua, Dihydroxyacetone, Propylene Glycol, Trideceth-9, Aloe Barbadensis Leaf Juice, Polysorbate 20, PEG-5 Ethylhexanoate, Glycerin, Ethoxydiglycol, Butylene Glycol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Pantolactone, Parfum, PEG-12 Dimethicone, Tocopheryl Acetate, Disodium EDTA, Benzyl Alcohol, Panthenol, Coumarin, CI 14700, CI 19140, CI 42090. | source | 2026-07-11 | observed | Displayed retailer INCI may be a different formula version or retailer transcription. |
| DTC | Development instructions | Allow 6-8 hours, then shower with warm water and no soap. | source | 2026-07-11 | observed | Displayed DTC direction; no package scan. |
| Ulta | Development instructions | Wash after one hour; for a darker result, leave on for up to six hours. | source | 2026-07-11 | observed | Displayed retailer direction may be legacy copy or a different interpretation. |
| physical_package | Package label | Missing - not observed | No package label source - not observed | 2026-07-11 | missing | No package source - not observed in the active competitor evidence brief. |
| DTC | Directions | Clean, exfoliated, moisturizer-free skin; apply with a mitt; allow 6-8 hours, then shower warm with no soap. | source | 2026-07-11 | observed | Displayed DTC directions; current physical package was not observed. |
| DTC | INCI / formula | Aqua (Water), Dihydroxyacetone, Propylene Glycol … Parfum (Fragrance) … | source | 2026-07-11 | observed | Bounded DTC INCI; no concentration inference or package transcription. |
| DTC | Fragrance | Coconut scent is marketed; Parfum (Fragrance) is listed. | source | 2026-07-11 | observed | Channel copy and INCI observation, not an individual scent outcome. |
| DTC | Warnings | Patch test 24 hours; external use only; avoid damaged/inflamed skin and eye/lip contact; no sunscreen protection. | source | 2026-07-11 | observed | Displayed DTC precautions; follow the current package. |
| DTC | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| DTC | SPF status | No sunscreen protection. | source | 2026-07-11 | observed | Displayed DTC warning; SPF status on the current physical package remains unverified. |
| Target | Directions | Wash after one hour; for a darker result, leave on for up to six hours. | source | 2026-07-11 | observed | Retailer direction conflicts with DTC; no package scan. |
| Target | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| Target | Fragrance | Coconut and aloe are listed in retailer copy. | source | 2026-07-11 | observed | Retailer copy, not a complete fragrance disclosure. |
| Target | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| Target | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| Target | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No directions source - not observed for this channel in the active competitor evidence brief. |
| Amazon | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No fragrance source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| Amazon | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No directions source - not observed for this channel in the active competitor evidence brief. |
| physical_package | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No fragrance source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| physical_package | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
- DTC / INCIAqua (Water), Dihydroxyacetone, Propylene Glycol, Trideceth-9, Polysorbate 20, PEG-5 Ethylhexanoate, Glycerin, Ethoxydiglycol, Butylene Glycol, Phenoxyethanol, Parfum (Fragrance), PEG-12 Dimethicone, CI 14700, CI 19140, Aloe Barbadensis Leaf Juice, Tocopheryl Acetate, Disodium EDTA, Benzyl Alcohol, Panthenol, CI 42090, Coumarin, Amyl Salicylate.Status: observed; observed: 2026-07-11Limitation: Displayed DTC INCI; no physical-package transcription.source
- Ulta / INCIAqua, Dihydroxyacetone, Propylene Glycol, Trideceth-9, Aloe Barbadensis Leaf Juice, Polysorbate 20, PEG-5 Ethylhexanoate, Glycerin, Ethoxydiglycol, Butylene Glycol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Pantolactone, Parfum, PEG-12 Dimethicone, Tocopheryl Acetate, Disodium EDTA, Benzyl Alcohol, Panthenol, Coumarin, CI 14700, CI 19140, CI 42090.Status: observed; observed: 2026-07-11Limitation: Displayed retailer INCI may be a different formula version or retailer transcription.source
- DTC / Development instructionsAllow 6-8 hours, then shower with warm water and no soap.Status: observed; observed: 2026-07-11Limitation: Displayed DTC direction; no package scan.source
- Ulta / Development instructionsWash after one hour; for a darker result, leave on for up to six hours.Status: observed; observed: 2026-07-11Limitation: Displayed retailer direction may be legacy copy or a different interpretation.source
- physical_package / Package labelMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No package source - not observed in the active competitor evidence brief.No package label source - not observed
- DTC / DirectionsClean, exfoliated, moisturizer-free skin; apply with a mitt; allow 6-8 hours, then shower warm with no soap.Status: observed; observed: 2026-07-11Limitation: Displayed DTC directions; current physical package was not observed.source
- DTC / INCI / formulaAqua (Water), Dihydroxyacetone, Propylene Glycol … Parfum (Fragrance) …Status: observed; observed: 2026-07-11Limitation: Bounded DTC INCI; no concentration inference or package transcription.source
- DTC / FragranceCoconut scent is marketed; Parfum (Fragrance) is listed.Status: observed; observed: 2026-07-11Limitation: Channel copy and INCI observation, not an individual scent outcome.source
- DTC / WarningsPatch test 24 hours; external use only; avoid damaged/inflamed skin and eye/lip contact; no sunscreen protection.Status: observed; observed: 2026-07-11Limitation: Displayed DTC precautions; follow the current package.source
- DTC / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- DTC / SPF statusNo sunscreen protection.Status: observed; observed: 2026-07-11Limitation: Displayed DTC warning; SPF status on the current physical package remains unverified.source
- Target / DirectionsWash after one hour; for a darker result, leave on for up to six hours.Status: observed; observed: 2026-07-11Limitation: Retailer direction conflicts with DTC; no package scan.source
- Target / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- Target / FragranceCoconut and aloe are listed in retailer copy.Status: observed; observed: 2026-07-11Limitation: Retailer copy, not a complete fragrance disclosure.source
- Target / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- Target / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- Target / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
- Amazon / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No directions source - not observed for this channel in the active competitor evidence brief.No directions source - not observed
- Amazon / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- Amazon / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No fragrance source - not observed for this channel in the active competitor evidence brief.No fragrance source - not observed
- Amazon / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- Amazon / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- Amazon / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
- physical_package / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No directions source - not observed for this channel in the active competitor evidence brief.No directions source - not observed
- physical_package / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- physical_package / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No fragrance source - not observed for this channel in the active competitor evidence brief.No fragrance source - not observed
- physical_package / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- physical_package / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- physical_package / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
Exact conflicts
Conflict: inci
- DTC: Aqua (Water), Dihydroxyacetone, Propylene Glycol, Trideceth-9, Polysorbate 20, PEG-5 Ethylhexanoate, Glycerin, Ethoxydiglycol, Butylene Glycol, Phenoxyethanol, Parfum (Fragrance), PEG-12 Dimethicone, CI 14700, CI 19140, Aloe Barbadensis Leaf Juice, Tocopheryl Acetate, Disodium EDTA, Benzyl Alcohol, Panthenol, CI 42090, Coumarin, Amyl Salicylate. source (2026-07-11; Displayed DTC INCI; no physical-package transcription.)
- Ulta: Aqua, Dihydroxyacetone, Propylene Glycol, Trideceth-9, Aloe Barbadensis Leaf Juice, Polysorbate 20, PEG-5 Ethylhexanoate, Glycerin, Ethoxydiglycol, Butylene Glycol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Pantolactone, Parfum, PEG-12 Dimethicone, Tocopheryl Acetate, Disodium EDTA, Benzyl Alcohol, Panthenol, Coumarin, CI 14700, CI 19140, CI 42090. source (2026-07-11; Displayed retailer INCI may be a different formula version or retailer transcription.)
Conflict: development_instructions
- DTC: Allow 6-8 hours, then shower with warm water and no soap. source (2026-07-11; Displayed DTC direction; no package scan.)
- Ulta: Wash after one hour; for a darker result, leave on for up to six hours. source (2026-07-11; Displayed retailer direction may be legacy copy or a different interpretation.)
Editorial resolution: Quote the observed channel values separately and check the current physical package before treating either as universal.
Not hands-on tested
St. Tropez Self Tan Classic Bronzing Mousse
Format: Mousse / foam. Last checked: 2026-07-11.
Physical package: Missing - not observed. No physical package was observed for this SKU. No package source - not observed in the active competitor evidence brief.
| Channel | Field | Exact value | Source | Observed date | Status | Limitation |
|---|---|---|---|---|---|---|
| DTC | Self tan smell | No self tan smell. | source | 2026-07-11 | observed | First-party sensory claim, not fragrance-free or universal outcome evidence. |
| PureWow | Self tan smell | Typical self-tanner scent, albeit not bothersome. | source | 2026-07-11 | observed | One named editorial tester; not a representative scent study. |
| physical_package | Package label | Missing - not observed | No package label source - not observed | 2026-07-11 | missing | No package source - not observed in the active competitor evidence brief. |
| DTC | Directions | Use a mitt, prep dry areas, allow the stated development window, then rinse per the current label. | source | 2026-07-11 | observed | DTC routine summary; exact current package was not observed. |
| DTC | INCI / formula | Public INCI lists fragrance and fragrance allergens. | source | 2026-07-11 | observed | Formula summary is bounded; no concentration inference. |
| DTC | Fragrance | No self tan smell. | source | 2026-07-11 | observed | First-party sensory claim, not fragrance-free or universal outcome evidence. |
| DTC | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| DTC | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| DTC | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
| Ulta | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No directions source - not observed for this channel in the active competitor evidence brief. |
| Ulta | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| Ulta | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No fragrance source - not observed for this channel in the active competitor evidence brief. |
| Ulta | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| Ulta | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| Ulta | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No directions source - not observed for this channel in the active competitor evidence brief. |
| Amazon | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No fragrance source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| Amazon | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No directions source - not observed for this channel in the active competitor evidence brief. |
| physical_package | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No fragrance source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| physical_package | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
- DTC / Self tan smellNo self tan smell.Status: observed; observed: 2026-07-11Limitation: First-party sensory claim, not fragrance-free or universal outcome evidence.source
- PureWow / Self tan smellTypical self-tanner scent, albeit not bothersome.Status: observed; observed: 2026-07-11Limitation: One named editorial tester; not a representative scent study.source
- physical_package / Package labelMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No package source - not observed in the active competitor evidence brief.No package label source - not observed
- DTC / DirectionsUse a mitt, prep dry areas, allow the stated development window, then rinse per the current label.Status: observed; observed: 2026-07-11Limitation: DTC routine summary; exact current package was not observed.source
- DTC / INCI / formulaPublic INCI lists fragrance and fragrance allergens.Status: observed; observed: 2026-07-11Limitation: Formula summary is bounded; no concentration inference.source
- DTC / FragranceNo self tan smell.Status: observed; observed: 2026-07-11Limitation: First-party sensory claim, not fragrance-free or universal outcome evidence.source
- DTC / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- DTC / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- DTC / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
- Ulta / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No directions source - not observed for this channel in the active competitor evidence brief.No directions source - not observed
- Ulta / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- Ulta / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No fragrance source - not observed for this channel in the active competitor evidence brief.No fragrance source - not observed
- Ulta / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- Ulta / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- Ulta / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
- Amazon / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No directions source - not observed for this channel in the active competitor evidence brief.No directions source - not observed
- Amazon / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- Amazon / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No fragrance source - not observed for this channel in the active competitor evidence brief.No fragrance source - not observed
- Amazon / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- Amazon / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- Amazon / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
- physical_package / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No directions source - not observed for this channel in the active competitor evidence brief.No directions source - not observed
- physical_package / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- physical_package / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No fragrance source - not observed for this channel in the active competitor evidence brief.No fragrance source - not observed
- physical_package / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- physical_package / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- physical_package / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
Exact conflicts
Conflict: self_tan_smell
Editorial resolution: Quote the observed channel values separately and check the current physical package before treating either as universal.
Not hands-on tested
Coco & Eve Sunny Honey Bali Bronzing Foam
Format: Mousse / foam. Last checked: 2026-07-11.
Physical package: Missing - not observed. No physical package was observed for this SKU. No package source - not observed in the active competitor evidence brief.
| Channel | Field | Exact value | Source | Observed date | Status | Limitation |
|---|---|---|---|---|---|---|
| DTC | Formula variant | The visible medium-variant ingredient ordering is not identical to the current Ulta display. | source | 2026-07-11 | observed | The brief does not establish whether the difference is a formula, variant, market, or listing-version change. |
| Ulta | Formula variant | Aqua/Water/Eau, Dihydroxyacetone, Pentylene Glycol, Glycerin, Lotus Maritimus Flower/Leaf Extract ... Erythrulose ... Parfum/Fragrance/Perfume ... CI 14700, CI 19140, CI 42090. | source | 2026-07-11 | observed | Bounded displayed Dark-SKU INCI; it cannot establish all variants are identical. |
| DTC | Universal claim | No orangey tones. | source | 2026-07-11 | observed | First-party absolute claim; no controlled universal-outcome study was found. |
| Universal claim | Orange Victim. | source | 2026-07-11 | partial | Community/search-reconnaissance signal; not representative incidence evidence. | |
| physical_package | Package label | Missing - not observed | No package label source - not observed | 2026-07-11 | missing | No package source - not observed in the active competitor evidence brief. |
| DTC | Directions | Exfoliate 6-24 hours before, apply to dry skin with a mitt/brush, then rinse according to the current label. | source | 2026-07-11 | observed | DTC direction summary; product/shade and package should be checked. |
| DTC | INCI / formula | Visible medium-variant ingredient ordering is not identical to the current Ulta display. | source | 2026-07-11 | observed | The brief does not establish formula, variant, market, or listing-version cause. |
| DTC | Fragrance | Mango/guava fragrance is marketed. | source | 2026-07-11 | observed | First-party sensory positioning, not an individual tolerance finding. |
| DTC | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| DTC | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| DTC | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
| Ulta | Directions | Apply to clean, dry skin with a mitt; wait for the selected development time, then rinse. | source | 2026-07-11 | observed | Retailer direction summary; variant-specific package should control. |
| Ulta | INCI / formula | Aqua/Water/Eau, Dihydroxyacetone, Pentylene Glycol, Glycerin … Erythrulose … Parfum/Fragrance/Perfume … | source | 2026-07-11 | observed | Bounded Dark-SKU display; it cannot establish all variants are identical. |
| Ulta | Fragrance | Parfum/Fragrance/Perfume is displayed in the current Dark-SKU INCI. | source | 2026-07-11 | observed | Ingredient disclosure does not predict individual scent tolerance. |
| Ulta | Warnings | Avoid eyes, hair, fabrics and irritated skin; wash hands; external use only; no sun protection. | source | 2026-07-11 | observed | Displayed retailer precautions; follow the current package. |
| Ulta | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| Ulta | SPF status | No sun protection. | source | 2026-07-11 | observed | Displayed retailer warning; SPF status on the current physical package remains unverified. |
| Amazon | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No directions source - not observed for this channel in the active competitor evidence brief. |
| Amazon | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No fragrance source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| Amazon | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No directions source - not observed for this channel in the active competitor evidence brief. |
| physical_package | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No fragrance source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| physical_package | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
- DTC / Formula variantThe visible medium-variant ingredient ordering is not identical to the current Ulta display.Status: observed; observed: 2026-07-11Limitation: The brief does not establish whether the difference is a formula, variant, market, or listing-version change.source
- Ulta / Formula variantAqua/Water/Eau, Dihydroxyacetone, Pentylene Glycol, Glycerin, Lotus Maritimus Flower/Leaf Extract ... Erythrulose ... Parfum/Fragrance/Perfume ... CI 14700, CI 19140, CI 42090.Status: observed; observed: 2026-07-11Limitation: Bounded displayed Dark-SKU INCI; it cannot establish all variants are identical.source
- DTC / Universal claimNo orangey tones.Status: observed; observed: 2026-07-11Limitation: First-party absolute claim; no controlled universal-outcome study was found.source
- Reddit / Universal claimOrange Victim.Status: partial; observed: 2026-07-11Limitation: Community/search-reconnaissance signal; not representative incidence evidence.source
- physical_package / Package labelMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No package source - not observed in the active competitor evidence brief.No package label source - not observed
- DTC / DirectionsExfoliate 6-24 hours before, apply to dry skin with a mitt/brush, then rinse according to the current label.Status: observed; observed: 2026-07-11Limitation: DTC direction summary; product/shade and package should be checked.source
- DTC / INCI / formulaVisible medium-variant ingredient ordering is not identical to the current Ulta display.Status: observed; observed: 2026-07-11Limitation: The brief does not establish formula, variant, market, or listing-version cause.source
- DTC / FragranceMango/guava fragrance is marketed.Status: observed; observed: 2026-07-11Limitation: First-party sensory positioning, not an individual tolerance finding.source
- DTC / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- DTC / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- DTC / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
- Ulta / DirectionsApply to clean, dry skin with a mitt; wait for the selected development time, then rinse.Status: observed; observed: 2026-07-11Limitation: Retailer direction summary; variant-specific package should control.source
- Ulta / INCI / formulaAqua/Water/Eau, Dihydroxyacetone, Pentylene Glycol, Glycerin … Erythrulose … Parfum/Fragrance/Perfume …Status: observed; observed: 2026-07-11Limitation: Bounded Dark-SKU display; it cannot establish all variants are identical.source
- Ulta / FragranceParfum/Fragrance/Perfume is displayed in the current Dark-SKU INCI.Status: observed; observed: 2026-07-11Limitation: Ingredient disclosure does not predict individual scent tolerance.source
- Ulta / WarningsAvoid eyes, hair, fabrics and irritated skin; wash hands; external use only; no sun protection.Status: observed; observed: 2026-07-11Limitation: Displayed retailer precautions; follow the current package.source
- Ulta / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- Ulta / SPF statusNo sun protection.Status: observed; observed: 2026-07-11Limitation: Displayed retailer warning; SPF status on the current physical package remains unverified.source
- Amazon / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No directions source - not observed for this channel in the active competitor evidence brief.No directions source - not observed
- Amazon / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- Amazon / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No fragrance source - not observed for this channel in the active competitor evidence brief.No fragrance source - not observed
- Amazon / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- Amazon / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- Amazon / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
- physical_package / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No directions source - not observed for this channel in the active competitor evidence brief.No directions source - not observed
- physical_package / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- physical_package / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No fragrance source - not observed for this channel in the active competitor evidence brief.No fragrance source - not observed
- physical_package / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- physical_package / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- physical_package / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
Exact conflicts
Conflict: formula_variant
- DTC: The visible medium-variant ingredient ordering is not identical to the current Ulta display. source (2026-07-11; The brief does not establish whether the difference is a formula, variant, market, or listing-version change.)
- Ulta: Aqua/Water/Eau, Dihydroxyacetone, Pentylene Glycol, Glycerin, Lotus Maritimus Flower/Leaf Extract ... Erythrulose ... Parfum/Fragrance/Perfume ... CI 14700, CI 19140, CI 42090. source (2026-07-11; Bounded displayed Dark-SKU INCI; it cannot establish all variants are identical.)
Conflict: universal_claim
Editorial resolution: Quote the observed channel values separately and check the current physical package before treating either as universal.
Not hands-on tested
Jergens Natural Glow +FIRMING Daily Moisturizer
Format: Gradual lotion. Last checked: 2026-07-11.
Physical package: Missing - not observed. No physical package was observed for this SKU. No package source - not observed in the active competitor evidence brief.
| Channel | Field | Exact value | Source | Observed date | Status | Limitation |
|---|---|---|---|---|---|---|
| DTC | Cellulite claim | Reduced appearance of cellulite in about one week. | source | 2026-07-11 | observed | First-party appearance-qualified claim; underlying study details were not visible. |
| Amazon | Cellulite claim | CELLULITE REMOVER. | source | 2026-07-11 | observed | Marketplace copy is more absolute than DTC/Target and is not clinical proof. |
| physical_package | Package label | Missing - not observed | No package label source - not observed | 2026-07-11 | missing | No package source - not observed in the active competitor evidence brief. |
| DTC | Directions | Apply daily for gradual color; exfoliate, moisturize dry zones, let dry, and wash hands. | source | 2026-07-11 | observed | Routine summary; shade-specific package was not observed. |
| DTC | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| DTC | Fragrance | No self-tanner odor is a brand claim. | source | 2026-07-11 | observed | Claim presence only; it is not a fragrance-free or universal sensory finding. |
| DTC | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| DTC | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| DTC | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
| H-E-B | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No directions source - not observed for this channel in the active competitor evidence brief. |
| H-E-B | INCI / formula | Water, glycerin, corn starch, cetearyl alcohol, dihydroxyacetone … fragrance … erythrulose … | source | 2026-07-11 | observed | Current retailer list is Medium-to-Deep; confirm a physical shade-specific label. |
| H-E-B | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No fragrance source - not observed for this channel in the active competitor evidence brief. |
| H-E-B | Warnings | No sunscreen warning is displayed. | source | 2026-07-11 | observed | Retailer listing warning; follow the current physical package. |
| H-E-B | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| H-E-B | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No directions source - not observed for this channel in the active competitor evidence brief. |
| Amazon | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No fragrance source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| Amazon | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No directions source - not observed for this channel in the active competitor evidence brief. |
| physical_package | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No fragrance source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| physical_package | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
- DTC / Cellulite claimReduced appearance of cellulite in about one week.Status: observed; observed: 2026-07-11Limitation: First-party appearance-qualified claim; underlying study details were not visible.source
- Amazon / Cellulite claimCELLULITE REMOVER.Status: observed; observed: 2026-07-11Limitation: Marketplace copy is more absolute than DTC/Target and is not clinical proof.source
- physical_package / Package labelMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No package source - not observed in the active competitor evidence brief.No package label source - not observed
- DTC / DirectionsApply daily for gradual color; exfoliate, moisturize dry zones, let dry, and wash hands.Status: observed; observed: 2026-07-11Limitation: Routine summary; shade-specific package was not observed.source
- DTC / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- DTC / FragranceNo self-tanner odor is a brand claim.Status: observed; observed: 2026-07-11Limitation: Claim presence only; it is not a fragrance-free or universal sensory finding.source
- DTC / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- DTC / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- DTC / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
- H-E-B / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No directions source - not observed for this channel in the active competitor evidence brief.No directions source - not observed
- H-E-B / INCI / formulaWater, glycerin, corn starch, cetearyl alcohol, dihydroxyacetone … fragrance … erythrulose …Status: observed; observed: 2026-07-11Limitation: Current retailer list is Medium-to-Deep; confirm a physical shade-specific label.source
- H-E-B / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No fragrance source - not observed for this channel in the active competitor evidence brief.No fragrance source - not observed
- H-E-B / WarningsNo sunscreen warning is displayed.Status: observed; observed: 2026-07-11Limitation: Retailer listing warning; follow the current physical package.source
- H-E-B / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- H-E-B / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
- Amazon / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No directions source - not observed for this channel in the active competitor evidence brief.No directions source - not observed
- Amazon / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- Amazon / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No fragrance source - not observed for this channel in the active competitor evidence brief.No fragrance source - not observed
- Amazon / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- Amazon / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- Amazon / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
- physical_package / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No directions source - not observed for this channel in the active competitor evidence brief.No directions source - not observed
- physical_package / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- physical_package / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No fragrance source - not observed for this channel in the active competitor evidence brief.No fragrance source - not observed
- physical_package / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- physical_package / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- physical_package / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
Exact conflicts
Conflict: cellulite_claim
Editorial resolution: Quote the observed channel values separately and check the current physical package before treating either as universal.
Not hands-on tested
Tanologist Self Tan Drops
Format: Drops. Last checked: 2026-07-11.
Physical package: Missing - not observed. No physical package was observed for this SKU. No package source - not observed in the active competitor evidence brief.
| Channel | Field | Exact value | Source | Observed date | Status | Limitation |
|---|---|---|---|---|---|---|
| DTC | Fragrance | Parfum (Fragrance) and fragrance allergens including hexyl cinnamal, limonene, linalool, geraniol. | source | 2026-07-11 | observed | Current official INCI; SKU/lot reconciliation remains unresolved. |
| Amazon | Fragrance | Fragrance free. | source | 2026-07-11 | observed | Marketplace metadata conflicts with the current official INCI; do not treat as verified product truth. |
| physical_package | Package label | Missing - not observed | No package label source - not observed | 2026-07-11 | missing | No package source - not observed in the active competitor evidence brief. |
| DTC | Directions | Always mix with moisturizer, serum, or oil; use 2-12 drops; tan develops in 4-6 hours. | source | 2026-07-11 | observed | Official how-to guidance; dose outcome varies by carrier and area. |
| DTC | INCI / formula | Aqua, Dihydroxyacetone, Alcohol Denat., Glycerin … Erythrulose. | source | 2026-07-11 | observed | Bounded official INCI; no concentration inference. |
| DTC | Fragrance | Parfum (Fragrance) and fragrance allergens including hexyl cinnamal, limonene, linalool, geraniol. | source | 2026-07-11 | observed | Current official INCI; SKU/lot reconciliation remains unresolved. |
| DTC | Warnings | Patch test 24 hours; do not exceed 12 drops; do not use on broken/irritated skin; avoid eyes. | source | 2026-07-11 | observed | Official instructions; follow the current package. |
| DTC | Face/body use | Official how-to markets use for face and body. | source | 2026-07-11 | observed | First-party area-use support; exact current physical-package SKU and eye-area precautions remain unreconciled. |
| DTC | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
| Target | Directions | Use 3-4 drops for a medium glow; retailer directions span 1-12 drops. | source | 2026-07-11 | observed | Retailer direction differs from DTC range; carrier/area guidance is not normalized. |
| Target | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| Target | Fragrance | No self-tan smell is retailer copy. | source | 2026-07-11 | observed | Claim conflicts with official fragrance disclosure; not fragrance-free evidence. |
| Target | Warnings | No sunscreen and no sunburn protection. | source | 2026-07-11 | observed | Retailer warning; follow the current package. |
| Target | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| Target | SPF status | No sunscreen and no sunburn protection. | source | 2026-07-11 | observed | Displayed retailer warning; SPF status on the current physical package remains unverified. |
| Amazon | Directions | Mix 3-4 drops with moisturizer. | source | 2026-07-11 | observed | Marketplace direction; it conflicts with wider official dose guidance. |
| Amazon | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Fragrance | Fragrance free. | source | 2026-07-11 | observed | Marketplace metadata conflicts with the current official INCI; do not treat as product truth. |
| Amazon | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| Amazon | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| Amazon | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Directions | Missing - not observed | No directions source - not observed | 2026-07-11 | missing | No directions source - not observed for this channel in the active competitor evidence brief. |
| physical_package | INCI / formula | Missing - not observed | No inci formula source - not observed | 2026-07-11 | missing | No inci formula source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Fragrance | Missing - not observed | No fragrance source - not observed | 2026-07-11 | missing | No fragrance source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Warnings | Missing - not observed | No warnings source - not observed | 2026-07-11 | missing | No warnings source - not observed for this channel in the active competitor evidence brief. |
| physical_package | Face/body use | Missing - not observed | No face body use source - not observed | 2026-07-11 | missing | No face body use source - not observed for this channel in the active competitor evidence brief. |
| physical_package | SPF status | Missing - not observed | No spf status source - not observed | 2026-07-11 | missing | No spf status source - not observed for this channel in the active competitor evidence brief. |
- DTC / FragranceParfum (Fragrance) and fragrance allergens including hexyl cinnamal, limonene, linalool, geraniol.Status: observed; observed: 2026-07-11Limitation: Current official INCI; SKU/lot reconciliation remains unresolved.source
- Amazon / FragranceFragrance free.Status: observed; observed: 2026-07-11Limitation: Marketplace metadata conflicts with the current official INCI; do not treat as verified product truth.source
- physical_package / Package labelMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No package source - not observed in the active competitor evidence brief.No package label source - not observed
- DTC / DirectionsAlways mix with moisturizer, serum, or oil; use 2-12 drops; tan develops in 4-6 hours.Status: observed; observed: 2026-07-11Limitation: Official how-to guidance; dose outcome varies by carrier and area.source
- DTC / INCI / formulaAqua, Dihydroxyacetone, Alcohol Denat., Glycerin … Erythrulose.Status: observed; observed: 2026-07-11Limitation: Bounded official INCI; no concentration inference.source
- DTC / FragranceParfum (Fragrance) and fragrance allergens including hexyl cinnamal, limonene, linalool, geraniol.Status: observed; observed: 2026-07-11Limitation: Current official INCI; SKU/lot reconciliation remains unresolved.source
- DTC / WarningsPatch test 24 hours; do not exceed 12 drops; do not use on broken/irritated skin; avoid eyes.Status: observed; observed: 2026-07-11Limitation: Official instructions; follow the current package.source
- DTC / Face/body useOfficial how-to markets use for face and body.Status: observed; observed: 2026-07-11Limitation: First-party area-use support; exact current physical-package SKU and eye-area precautions remain unreconciled.source
- DTC / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
- Target / DirectionsUse 3-4 drops for a medium glow; retailer directions span 1-12 drops.Status: observed; observed: 2026-07-11Limitation: Retailer direction differs from DTC range; carrier/area guidance is not normalized.source
- Target / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- Target / FragranceNo self-tan smell is retailer copy.Status: observed; observed: 2026-07-11Limitation: Claim conflicts with official fragrance disclosure; not fragrance-free evidence.source
- Target / WarningsNo sunscreen and no sunburn protection.Status: observed; observed: 2026-07-11Limitation: Retailer warning; follow the current package.source
- Target / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- Target / SPF statusNo sunscreen and no sunburn protection.Status: observed; observed: 2026-07-11Limitation: Displayed retailer warning; SPF status on the current physical package remains unverified.source
- Amazon / DirectionsMix 3-4 drops with moisturizer.Status: observed; observed: 2026-07-11Limitation: Marketplace direction; it conflicts with wider official dose guidance.source
- Amazon / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- Amazon / FragranceFragrance free.Status: observed; observed: 2026-07-11Limitation: Marketplace metadata conflicts with the current official INCI; do not treat as product truth.source
- Amazon / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- Amazon / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- Amazon / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
- physical_package / DirectionsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No directions source - not observed for this channel in the active competitor evidence brief.No directions source - not observed
- physical_package / INCI / formulaMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No inci formula source - not observed for this channel in the active competitor evidence brief.No inci formula source - not observed
- physical_package / FragranceMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No fragrance source - not observed for this channel in the active competitor evidence brief.No fragrance source - not observed
- physical_package / WarningsMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No warnings source - not observed for this channel in the active competitor evidence brief.No warnings source - not observed
- physical_package / Face/body useMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No face body use source - not observed for this channel in the active competitor evidence brief.No face body use source - not observed
- physical_package / SPF statusMissing - not observedStatus: missing; observed: 2026-07-11Limitation: No spf status source - not observed for this channel in the active competitor evidence brief.No spf status source - not observed
Exact conflicts
Conflict: fragrance
- DTC: Parfum (Fragrance) and fragrance allergens including hexyl cinnamal, limonene, linalool, geraniol. source (2026-07-11; Current official INCI; SKU/lot reconciliation remains unresolved.)
- Amazon: Fragrance free. source (2026-07-11; Marketplace metadata conflicts with the current official INCI; do not treat as verified product truth.)
Editorial resolution: Quote the observed channel values separately and check the current physical package before treating either as universal.